Global eCommerce Report 2002

Overall we have seen an increase in internet usage in comparison with other studies undertaken in 2001. The main reason for this is the need to get information and the fact that usage of computer at work and/or home is increasing (especially at work). Another reason is the large number of Internet clubs in Bulgaria.
Online shopping is still unknown as an opportunity. Therefore we have a large % of non-shoppers.
The 3 main reasons for not purchasing goods and services online are:

• “You don’t know what you get” – people are mistrustful and they want to see what they are going to buy

• “Prices too high/expect lower prices on the Internet”

• “It’s more secure buying goods and/or services in a store”

Another reason for not purchasing online is that in Bulgaria the most widespread method of payment is cash.

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